Press Releases

FLOYD VIRGINIA publication

Whether used as bricks, blocks, panels or pavers, its comprehensive performance and benefits to the environment are impressive. This unique product is available in a vast range of sizes, shapes, colors and textures. It
is used in residential, commercial, and industrial construction, as well as in landscaping and a range of other applications.

The ground-breaking innovation is an Australian invention, now proudly made in the USA by locally owned and operated companies. It has international patents (PCT) and trademark protection granted or pending in 28 countries; making a difference throughout the world one brick at a time.

In 2004, Bill and Carla McGuire opened the first Builderscrete® manufacturing plant in the U.S., right here in Floyd, Virginia. Over the years, there has been steady growth and increasing interest in the product, both for building and for landscaping. Bill has hired additional help and continues to strive for customer satisfaction and manufacturing excellence.

What is Builderscrete? The Proof is in the Matrix

Builderscrete is a unique, cellulose-based building product that can be used as bricks, blocks, panels, or pavers. From its raw ingredients to its construction to its everyday use, Builderscrete is exceptionally environmentally friendly. Its main ingredient is recycled timber waste (cellulose), so no tree will ever be cut down specifically to make Builderscrete. The bricks are air dried, which is vastly more energy efficient than the conventional kiln dried process for clay bricks.

Incredibly, Builderscrete greatly reduces your carbon footprint by actually trapping the carbon that would normally end up as greenhouse gases in our atmosphere. In addition to all this, its fantastic insulation qualities mean Builderscrete homes are energy efficient throughout the year.

History and Growth

Originally, the manufacturing facility in Floyd, VA produced an 8” cobblestone series that has now expanded into three lines, of cobblestone, super-insulated blocks, dry stacks, tri-brick veneer series, castle face veneer, stick brick series, and now a full range of Hardscape products including retaining walls, a variety of pavers, and garden edging products.

The Builderscrete team has continued research and development on insulated panel systems for new construction and retrofit for existing homes and buildings.

The Vision

  • To develop, manufacture and market the most sustainable product available.
  • To develop four regional centers in strategic areas in the U.S.
  • To sell licenses for multiple manufacturing plants throughout the U.S.
  • To build America and create local jobs by selling licenses to regions throughout the nation.
  • To encourage regional licensees to pursue fulfilling LEED criteria for accreditation.
  • To serve southwestern Virginia from flagship factory in Floyd County Virginia.

What we are doing…

  • Product Line Development
  • House blocks for harsher climates
  • Hardscape materials offering unique properties; green, half the weight of concrete, easy to fabricate, cool in the sun, softer on the eyes and skin
  • Veneer products; “Castleface”, “Insul-Panels”, interior flooring; “Carpenter Tiles”

Introduced to the U.S. in 2010, the first super insulated house was constructed in Copper Hill, Virginia for Tom and Pam Dunlap (pictured above & on cover). Tom told us,
“We have received many compliments on this house in just the short time it has been here and we are looking forward to many years of low maintenance living in this solid and beautiful home. Bill took a very personal interest in this project from the beginning and I had constant conversations with him throughout the multitude of complexities that always occur in a construction project. He was always available to listen to concerns and work through construction issues. It was an excellent working relationship during the construction project and it remains a great friendship in the aftermath. He has a great product that should be much in demand in these energy conscious days. And we have a home that we will love for many years.”

Hardscape Division- Builderscrete Fossilscape

Greg Zielske“Fossilizing our carbon footprint”
…With the slow of the housing market

Benefits of the matrix carry over and continue to show themselves. In January of 2011, Bill brought in Greg Zielske to help develop and grow the landscape line. Not only to create a product line, but to introduce it to distributors such as Landscape Supply in Roanoke, and even directly to the user by designing Hardscapes for current Builderscrete homeowners and those looking to create an outdoor living space that is formed out of sustainable materials. First Fossilscape patio was for Susan M. in Blacksburg, Virginia. Susan told us,
“I was interested in adding an outdoor living space to my backyard when I came upon the Builderscrete display at the Christiansburg Home Show. Their Fossilscape pavers were the perfect product for my patio. Not only are they eco-friendly and child friendly, but they are attractive and easy to maintain. My project manager, Greg, worked with me from
design to installation and the end result is the product of his attention to detail and creativity. An adjoining flower bed outlined by their Castle-garden edging blocks makes this a space I will enjoy and am very proud of.”

Bigger Picture of Builderscrete National-Licensing

Bill is Master Licensor for the U.S. patent of Builderscrete and is building the corporate structure for Builderscrete National.

Building Teams is Bill’s approach to growing, always looking for the right candidates to invest themselves.

Educating the Public about the product, the advantages of this sustainable product, even to building and landscape markets, showing them how to properly compare Builderscrete to the respective industrial products.

After six and a half years of developing Builderscrete in Floyd, in January of 2011, Bill negotiated the rights to sell licensing opportunities throughout the United States. He is in the process of creating the foundation for a corporate model, in order to revolutionize the industry with American-made products that are truly green.

If you are interested in learning more about joining the Builderscrete team, whether as a salesman, distributor, or a licensed manufacturer, please contact Builderscrete – Bill and Carla McGuire- by phone at 540-745-5562 and/or email at bill@builderscrete.com.
Address: 177 Gracie Lane Floyd, VA 24091

Why Choose Builderscrete?

Striking Appearance
The first thing you notice about Builderscrete is its uniquely beautiful appearance. Each brick and block has been carefully
handcrafted, adding character and elegance. With unheard of versatility, Builderscrete allows you to design your own brick, so that you choose the size, color, texture and shape.
Builderscrete homes attract admiration from both friends and passers-by, and boast a great resale value.

Amazing Performance
Living in a Builderscrete home is an absolute pleasure with its impressive sound absorption qualities and up to six times the thermal insulation of conventional bricks. This means your home can be a peaceful and ever comfortable sanctuary, while it is helping you save both money and the environment. Builderscrete’s unique composition gives you all the benefits of bricks, yet allows you to nail or screw into it like timber. It also has less accumulative shrinkage and expansion than concrete and clay bricks—which means you can avoid nasty cracks and other problems. Maintenance is easy with the single skin range, because you never have to patch, clean, wallpaper or repaint fragile internal walls.
As a landscaping product it is wonderfully easy and forgiving to place. With the ability to design your own blocks, its versatility allows you to be as creative as you like.
Builderscrete makes a fantastic paving product because it does not become slippery and because it does not radiate as much infrared heat. It stays cooler than traditional pavers even on the hottest summer day.

Wonderful Durability
The good news is Builderscrete is designed to last for generations. Independent tests in Australia prove Builderscrete has the highest possible fire resistance rating for building materials. It is impervious to termites and rot, and even bullet-proof! The color will not fade and the bricks, blocks, panels and pavers will not wear away when exposed to extreme weather conditions. It even has superior bracing values for those in earthquake prone or hurricane areas.

Saves the Environment & Saves You Money
From its raw ingredients to its construction to its everyday use, Builderscrete is exceptionally environmentally friendly. You may utilize Builderscrete as flooring in semi-permanent homes, yurts, and tepees. It’s better than earthen floors, and still green! Along with its other advantages, you might expect these handcrafted bricks to cost you a fortune. However, Builderscrete is cost effective from start to finish.
Because these bricks, blocks and panels are typically larger and lighter than common construction materials, they are easier to lay which reduces costs and increases the speed of construction.
Additionally, if you choose the single skin range, you don’t need insulation, drywall, acid cleaning (a standard procedure for clay fired bricks), paint and much more. Finally, as a Builderscrete homeowner, you will save money on heating and cooling year in and year out.
“Our product is very unique”, says Bill, “and we meet all the objections”. People are generally pleasantly surprised when they learn about Builderscrete and make the comparisons.